CAPS CATEGORICAL
High Ticket Client Acquisition Problem Solved
90
DAYS
3 Day
GOALS
High Ticket
CLIENTS
10X
TARGET
90-DAY delivered with you client acquisition
It’s a 90-day done-with-you intensive where you work directly with me to design, lead, execute, and deliver client acquisition. Period.
We operate in 3-Day Goal Cycles.
Each cycle has one outcome, one action plan, one visible win.
You’ll watch results compound —
from clarity → leads → clients → cash — in real time.
High-Ticket Clients
Predictable System
Profitable Growth
All In
90 Days
From #13 to #3
Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Conflicts Resolved
We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results
TOM TWINING - ARR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
What Does a Solved Client Acquisition Look Like?
Here’s real proof — not theory.
Over the last 12 months, I’ve spent $125,000+ on advertising.
And I acquired 917 paid clients —at an average cost of $135 per client.
Meaning that Advertising itself was profitable.
Paid clients. Not leads.
This Is Categorical. Here’s Why.
From here, many of those clients transition into high-ticket offers through nothing more than simple text and email exchanges.
No discovery calls. No sales calls.
And when some don’t convert?
It doesn’t matter — because there’s already more than enough demand and revenue flowing every month.
That’s what a solved client-acquisition system looks like.
Predictable. Profitable. Peaceful.
We take this exact logic and install it inside your business —
Front
End
Power
That acquires paid clients and allows you to advertise free.
Ads
That
Work
Simple advertising framework that converts cold audiences.
High
Ticket
Transit
High Ticket conversion methods that are simple, conversation led, and non stressful.
Autopilot
Ctrl V
Pipeline
An evergreen pipeline of new clients jumpin in into the system every week.
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
This is really well done, candid and thorough.
Thanks.
— Thomas Schaff
Founder
Major League Sales
Gave me a positioning and system no one can compete with.
— Eve Kedar
Author
Kicka$$
Inside CAPS Categorical — Your Outcomes
This is execution, not theory. In 90 days, we’ll build and install a delivered-with-you client-acquisition system that produces visible, bankable results.
Here’s what you walk away with
Inside CAPS Categorical — Your Outcomes
1. Category-of-One Positioning & Strategy
→ You’ll know exactly how to position your business so it stands alone — not as “better,” but as incomparable.
2. A Working Client-Acquisition System
→ Offer, page, ads, and conversion flow — designed, launched, and optimised together.
3. 3-Day Power Executions
→ We operate in 3-Day Goal Cycles — each with one clear outcome and one visible win.
4. High-Ticket Clients Without Calls
→ You’ll discover how to close high-ticket clients ($5K–$25K+) through simple text and email exchanges.
5. The Math of Predictable
Revenue
→ We track everything — cost per client, ROAS, LTV, margin.
6. A CEO-Level Growth Operating System
→ You’ll finish with a clear rhythm for growth — goals, metrics, accountability, and creative focus.
This becomes your permanent internal engine for compounding results.
By the end of CAPS : Categorical, you don’t have a funnel
— you have a functioning business engine.
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1-1 Onboarding Call: Deep dive into your goals, context, and constraints.
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Categorical Calls Every 3 Days: No time limits — we stay until every question is solved.
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Unlimited Access: Between sessions, I’m directly available.
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Access to All My Digital Programs: Full ecosystem — nothing withheld.
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Unbelievable Speed Tools: Insane GPTs Done and Built for Speed.
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Peer Access:
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One client running a $100K high-ticket system
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Another converting $6K front-end offers cold
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Learn directly from what’s already working.
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Advanced Community: High-level founders solving acquisition the same way — by design.
High-Ticket Clients.
Predictable System.
Profitable Growth.
International strategy consultant, researcher, and Category-of-One architect.
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He has also contributed to academic and cultural institutions, including curriculum design for leading business schools and keynote roles at global forums. His unique blend of intellectual depth and strategic clarity has positioned him as a trusted voice across industries and continents.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
1K+
BUSINESSES ADVISED
100+
INDUSTRIES
$3B++
BREAKTHROUGHS
100s
CITATIONS
Finally Hit Product–Market Fit
Immense Clarity
My Best Clients
Who This Is For — and the Investment to Build It
Who This Is For — and the Investment to Build It
Who This Is For
CAPS Categorical is for business owners who are ready to execute at speed and lead from the front.
You’ll fit perfectly if you check all three boxes 👇
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You Have Category of One Potential in Your Business.
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You Have a Solid Work Ethic: You’re willing to show up, make decisions fast, and move with focus for 90 days straight.
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You Execute Like a Monster: You don’t need motivation — you need momentum.You thrive in short cycles, clear goals, and visible progress.
This Is Not For You If...
If you’re thinking,
“Let me see how this goes…”
then it’s not for you.
I’m building a very small, intimate group of non-dabblers — people who are all-in on solving client acquisition once and for all.
If you have doubts, if you need convincing, or if you’re hoping for “motivation,” don’t enter.
CAPS Categorical works because everyone inside is decisive, focused, and moving at speed.
Only apply if you’re certain you’re ready to execute.
Investments
Price: $10,000.
Founder’s Scholarship — If you qualify, your total investment is $5,000. Payment Plans ✅
Qualification Criteria: Category of One Potential.
If I see it in you — I’ll handle the rest.
Guarantee: If You Don't Acquire Clients With This: I'll Pay You 2X - Your Worse Case Scenario is a $5000 Profit.
"I'll Be Investing About A 100+ Hours In Your Business. And I Will Succeed."
APPLY FOR CAPS
CAPS Is Limited to Only 8 Founders
If the above is you — apply.
I’ll personally review your profile and business, and let you know within 24 hours if you’re accepted into this cycle of CAPS Categorical.
If you’re in, we start fast.
Your first 3-Day Goal Cycle begins the moment we agree to build together.
CONVICTION, NOT GUARANTEE
People often ask,
“So… is there a guarantee?”
No.
It’s a step ahead of that.
Failure is not an option for me.
When I step into your business, I treat it like my own — and I bring one thing that replaces every guarantee: conviction.
We will make this work. Period.
If something doesn’t work — we fix it.
If a path stalls — we crack it again.
But we do make it work.
That’s the energy that drives CAPS : Categorical.
Not hope. Not hype. Just certainty — built through execution.
CATEGORICAL GUARANTEE
If You Don’t Begin Acquiring Clients With This I Will Pay You 2X
So Your Worse Off Situation Is A Minimum of $5000 Profit
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
CAPS RESERVATION
Yes. I wan't to crack a model that...
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Produces daily sales — not leads, not clicks, but real buyer conversations
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Generates a positive CPA — advertising that pays for itself
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Converts 25%+ into high-ticket clients ($5K–$15K+) from Day 1
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Delivers 10× CLTV to CPA profitability
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Builds a system capable of 5 years of growth in 1
Step 1 – Fill the Form
Step 2 – Followed by a 30 Minute Meeting
There is a $100 Reservation Deposit:
It's a symbolic signal of commitment — not a fee.
If we decide to proceed, your deposit is credited in full toward your investment.
If not, it’s refunded immediately.